2015 Gault & Millau restaurant guide launching party and JETRO’s Japanese beef and sake presentation event

On 10 November, Ambassador Ishii attended the launching party of the 2015 Gault & Millau Belux restaurant guide. Gault & Millau is a famous restaurant guide that stands on equal footing with the Michelin guide. The 2015 edition contains about 40 pages dedicated to Japanese food. Ambassador Ishii held a speech on the launching event, expressing his hope to further promote Japanese food in Belgium. Ambassador Ishii also attended on the same day the Japanese beef and sake event along with second secretary Yamada, which was organized by JETRO as part of Gault & Millau’s event. JETRO’s event was held with the purpose to market Japanese beef and sake towards restaurants and buyers in Belgium. In this event, there were cooking demonstrations by two restaurants’ chefs and tasting of the Japanese beef as well as a sake tasting which was offered by the participating sake vendors.